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Nowadays there are a variety of face serums available in the market for different skin types. Face serums have more potent formulas than creams for routine skin care. They are made from active ingredients that focus on a certain issue. So, it is important to choose the right serum that supports your skin’s health and enhances its beauty. Before deciding the serum for your skin, let's see benefits of using face serum and also learn about the active ingredients that are used in it.

What is a Serum?

Serums are the lightweight formulated skin care product. Vitamin C, hyaluronic acid, peptides and glycolic acids are some of the active ingredients present in them. These face serum ingredients work together to address particular skincare issues like acne, pigmentation and ageing.
Normally, serums are transparent, gel-based, or liquid and typically have a thinner consistency than moisturisers. The molecules in the face serum effectively penetrate the skin and hydrate it at its lowest level. Therefore, they are ideal for layering on the skin.

Types of face serums & their uses

There are different types of face serums available, including brightening, moisturising, anti-ageing and exfoliating. Always look for your skin type and its related concerns.

Brightening serums

Targeting hyperpigmentation, reducing discoloration, and lightening skin are the objectives of brightening serums. The two main active ingredients present in these types of serums are vitamin C and niacinamide. The former one aids in the inhibition of melanin production and promotes the growth of skin cells. The latter ingredient is well known for treating dullness and uneven skin tone. Additionally, niacinamide also reduces pore visibility and improves the skin's natural protective barrier.
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Hydrating/Moisturizing serums

The main purpose of hydrating serum is to moisturise your skin. One of the most widely used components in moisturising serums is hyaluronic acid. It is a potent humectant that binds moisture to the skin to keep it supple and hydrated. These serums may also contain aloe vera and glycerin as the natural ingredients.
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Exfoliating serums

Exfoliation is the method used to remove dead skin cells from the skin's surface and give a radiant complexion to your skin tone. Exfoliating serums use acids like salicylic acid, glycolic acid, malic acid, alpha hydroxy acids and lactic acids. They break the bond between the dead skin cells so that they shed more readily. It also helps in clearing clogged pores by reducing sebum levels in your skin. These types of serums are best suited for acne-prone or oily skin.

Anti-ageing serums

Anti-ageing serums not only treat wrinkles, fine lines and other visible signs of ageing, but also improve the texture, tone and volume of your skin. It contains retinol (a form of vitamin-A) as the active ingredient. This substance promotes regeneration of skin cells and softens the wrinkles. It is a versatile ingredient that also increases the elasticity of skin.

Benefits of a face serum

Using a face serum can significantly improve the overall texture and appearance of your skin. If you are using the right serum for your skin type, there are numerous benefits to it. Let’s quickly review the benefits of using face serum:
  • Help in reducing skin blemishes, acne scars, dark circles and hyperpigmentation by speeding up the process of cell repair
  • Hydrates to assure healthy and nourished skin
  • Combating acne issues by reducing the excess oil production in the skin
  • Aids in unclogging the pores and reduces the size of it ( It shrinks the pores and thus increases the growth of skin cells)

Common ingredients and their benefits

There are different types of facial serums available in the market. We often get confused about which serum to choose. Here are some ingredients that are formulated in the serums:

Vitamin C

Vitamin C is an antioxidant and a natural ingredient found in many face serums. Look for a vitamin C-containing serum if you have dry skin and are in your late 30s or early 40s. Make sure to use this potent ingredient in your daily skincare regime as it lightens the skin tone and reduces the appearance of acne scars. It also aids in producing more elastin and collagen in the skin that directly minimises fine lines and wrinkles.
Kosmoderma C-Brite Vitamin C serum consists of potent active antioxidants like ferulic acid and ascorbic acid. The presence of sodium hyaluronate in the serum makes your skin moisturised and even out the skin texture. Amla fruit extract is a natural ingredient in this serum that minimises fine lines and wrinkles.

Hyaluronic acid

This ingredient is an effective substance to treat dehydrated and dry skin. With less moisture content, our skin starts to lose its firmness and elasticity. Hyaluronic acid ensures that the skin moisture content is restored and an individual can get healthy and radiant skin all through.


Niacinamide-containing serums aid in fading acne scars and lightening your skin tone. It is a form of vitamin B3 that combines other ingredients like ginger extract in the serum and lessens skin irritation. Kosmoderma Acne & Blemish Control Serum contains niacinamide as the active ingredient that treats breakouts and acne scars. It also regulates oil production on the face. Turmeric in the serum is a natural ingredient that provides instant glow to the skin. Shea butter and aloe vera soothes the skin by preventing irritation caused due to acne.
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Factors to be considered when choosing a serum

Before buying serums, one needs to consider some factors. Some of these are:

Understanding the skin type

This is a crucial factor to understand before adding face serums in your daily skincare routine. Depending on your skin type, one needs to choose the face serums. For instance, oily or acne prone skin is likely to benefit from an exfoliating serum. On the other hand, dry skin needs a hydrating serum.

Nutrient rich ingredients

The ideal serum must contain both the active as well as natural ingredients. Serums containing vitamin C is a good choice as it is a potent antioxidant with numerous benefits. Along with it, other natural ingredients like turmeric or aloe vera should also be present.

Multiple benefits

Look for serums that not only cure one skin issue, but also provide other benefits also for your skin. For instance, use serum that provides hydration as well as fights the scars or signs of ageing. The multi-purpose usage will provide more value for money.


In order to avoid numerous problems including excessive oiliness, dryness, dullness, or irritated skin, the first and foremost step is to figure out what your skin really needs. Then select a lightweight and easy to apply serum. While choosing face serums, opt for ingredients that are used to treat different skin issues like acne, pigmentation and other visible signs of ageing.

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